When you are running down the grocery store aisle, the options can be overwhelming. On one hand, you see name-brand products, with their eye-catching packaging and prominent commercials. On the other hand, there are generic items, which are often more affordable but less familiar. Choosing store brands can be a wise way to save money without sacrificing value.

Store brands are produced by outside manufacturers, under the store’s brand. Often, these items are almost identical to their name-brand counterparts. The main difference? Private label options don’t include the high costs of advertising that national brands Affordable alternatives to name brands build into the price.

Many people think that cheaper products are not as good, but research studies have shown that customers often can’t distinguish between generic brands and name brands. In particular when it comes to basic pantry staples like canned goods, the product is virtually the same.

For over-the-counter medications, the core ingredients are monitored and must meet the same standards, so whether you’re buying branded medicine or generic pills, you’re receiving a similar product at a fraction of the cost.

In additional areas like paper goods, you might feel a bit risky to try store brands, but it’s often worth it. Even if a cleaner isn’t quite right, the savings can add up over time. Many stores even offer money-back guarantees on their private-label items, eliminating the risk to try.

The important thing is that you can start small. Try switching a few items initially—like baking ingredients, cleaning supplies, or basic groceries. Over time, you'll likely notice how much you’ve saved. By being open to private labels, you’ll notice significant savings in your household budget without feeling like you’re sacrificing quality.